Happy Customers Spend More Money

It's a well known fact that happy customers buy more. A less recognised fact is that happy customers also send you more business through referrals. Here's a simple way to get your customers to fall in love with your business.

Customer loyalty is critical for long term business success in more ways than one. On the one hand happy customers buy more, but just as importantly happy customers also recommend your business to more people. I did an experiment with my own business where I sent every new customer a chocolate gift basket two days after they bought from me with a note saying thank you for purchasing from Tyvar Marketing, we hope you enjoy our service. This was a completely unexpected gift as I had not mentioned it once throughout the sales process. At the time I was testing to see if a surprise gift would reduce my refund rate (which it did, my refunds dropped from 10% to zero), but the most interesting outcome which I hadn't predicted was that I started receiving a large number of referrals from these customers. My referrals for the months I ran this promotion were more than ten times what they were normally.

At the time I was selling a high priced product so I could afford to spend $80 on a gift basket but there are a lot of businesses out there with lower margins, so I've written this article to show you how you can give your customers valuable gifts that bring a smile to their face and ultimately sees them buying, more and referring your business to more people for virtually zero outlay.

For this to make sense you must understand that there are a lot of businesses out there looking for new customers. These businesses know they have a good product and will get a lot of repeat business if they can encourage people to try their product or service, so they would be quite willing to give you some FREE or heavily discounted products for you to gift to your clients. This is a win-win deal for both your business and their business. You increase customer satisfaction and they gain exposure for their business.

The simplest way to find businesses like these is to take advantage of a free business listing on a Joint Venture Directory such as www.1000Legs.com saying that you are looking for FREE or discounted products to send your clients as gifts. This will allow businesses which are looking to promote their products to customers such as yours, the chance to contact you with valuable gifting offers.

You don't need to limit your gift sending to just new customers, you can send gifts to ALL your customers. Send them Christmas gifts, send them birthday gifts, Valentines Day gifts, gifts to celebrate the years you've been in business or just a random out of the blue gifts, to say thank you for being a valued customer.

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