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Articles: December 5, 2001
Way back in 1991, when my organizing business was already 8 years old, Ispotted an offer for a free copy of a booklet called "117 Ideas For BetterBusiness Presentations" . Well, because I do business ...
Paulette Ensign | Business Articles | December 5, 2001

New ideas are the lifeblood of any business so it is important to encourage creativity and to be truly innovative. But creativity and innovation are not the same. Creativity is all about coming up wit...
Noel Peebles | Business Articles | December 5, 2001

Creating a Pool: When a small company (or any company for that matter, short of a general merchandiser) starts out, it is especially important to set extra- tight limits on your target group. Stay foc...
Wild Bill Montgomery | Business Articles | December 5, 2001

Everyone will see and have a different perception of yourbusiness to a point and although, like the old adage goes,you can't please all the people all the time, you muststrive to please as many as pos...
Wild Bill Montgomery | Business Articles | December 5, 2001

To start building your very first Mission Statement, you will need to answer three questions: 1) Who is your target market? This identifies your ideal customer group or "Niche". 2) What does your targ...
Wild Bill Montgomery | Business Articles | December 5, 2001

You already know the formula; "Ask and you shall receive." And, you already know that it's not just another good idea. Asking is the only way to get what you're seeking in your life, in your relations...
Robert Imbriale | Business Articles | December 5, 2001

You'll notice I've used the words "most likely" in the above question. Why didn't I just ask who are your customers? That would have been too easy. Effective research is all about asking the right que...
Noel Peebles | Business Articles | December 5, 2001

Success comes in a variety of ways. A lucky few, bredwith the proverbial silver spoon in their mouths, havesuccess thrust on them by heritage. The greatermajority achieves it the old-fashioned way, th...
Benjamin Okeagu | Business Articles | December 5, 2001

This article was originally published in three installments in the "Foundry Trade Journal", 2001. Just this week, a member of my audience asked me the following:"Why would a local company, with a larg...
Philippa Gamse | ECommerce Articles | December 5, 2001

The World Wide Web is exploding. Everyday thousands of new individuals are using the Internet to search out and purchase products. However, 95% of all Internet sites lose money. With so many customers...
Andrew T. LaPointe | ECommerce Articles | December 5, 2001

There was a precious time then business-to-business (B2B) ecommerce was the sweet darling of Internet-based business. Sure, Amazon.com has a great brand name, but B2B was going to change the very natu...
Rob Spiegel | ECommerce Articles | December 5, 2001

Remember how the world was going to change? Smart sensors in your refrigerator would notice that your milk freshness date had expired and it would add a half gallon to your electronic shopping list. A...
Rob Spiegel | ECommerce Articles | December 5, 2001

Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site. Your Web site is available on a 24 hour, seven days a week basis. So it is well worth explo...
Philippa Gamse | ECommerce Articles | December 5, 2001

E-money is rapidly becoming one of the simplest methods of moving cash on the Internet. It requires no complicated software, and it permits the transfer of electronic cash to anyone with an e-mail add...
Andrew LaPointe | ECommerce Articles | December 5, 2001

In my 55 years I have spent about 50 of them marketing andselling something. Along the way I learned a few things aboutdesigning a web site with e-commerce that I would like to share.1. Keep it simple...
Mick Meredith | ECommerce Articles | December 5, 2001





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