Articles: December 21, 2001 |
by Karon Thackston © 2001http://www.ktamarketing.com How many times have you heard the old adage, “The customer doesn’t want a drill, he wants a hole in his wall”? While I may disagree with parts of t...
Karon Thackston | Business Articles | December 21, 2001
by Karon Thackston © 2001http://www.ktamarketing.comWhen you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re a...
Karon Thackston | Business Articles | December 21, 2001
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