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Establishing A Professional Image When You Work At Homeby BB Lee (C)2002(542 Words)It is often difficult to appear professional if you are workingout of the home, among noisy children, barking dogs, h...
BB Lee | Business Articles | February 6, 2002
January 2002SMARTRETAILERS.com RETAIL E-TIP OF THE MONTH:WHAT TO DO IF YOUR RETAIL BUSINESS IS IN TROUBLEA prelude: For those of you who are into the Internet and know something about search engines a...
James A. Nannen | Business Articles | February 2, 2002
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the...
Robert A. Kelly | Business Articles | February 2, 2002
The business community’s recession-rooted anxiety about 2002results, and the reality that broad stakeholder perception (and, thus, behavior) must be positively informed if recovery is to begin, may be...
Robert A. Kelly | Business Articles | February 2, 2002
You’ll never know unless you set the right kind of goal at the beginning – a goal against which progress can be measured, and a goal that flows directly from public relations strategies and tactics li...
Robert A. Kelly | Business Articles | February 2, 2002
It’s not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they REALLY want ...
Robert A. Kelly | Business Articles | February 2, 2002
Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners unde...
Robert A. Kelly | Business Articles | February 2, 2002
I have learned in my public relations work, especially fromleaders in the field, that there are only three ways a publicrelations effort can impact behavior: create opinion where it doesn’t exist, rei...
Robert A. Kelly | Business Articles | February 2, 2002
Who wants to face the challenges of Business Recovery 2002 without this kind of firepower? Especially when getting your piece of the expected economic recovery this year will almost certainly depend u...
Robert A. Kelly | Business Articles | February 2, 2002
Do you worry about certain behaviors among your most important audiences because those behaviors are crucial to achieving your organization’s objectives? If your answer isyes, you need public relation...
Robert A. Kelly | Business Articles | February 2, 2002
So, what IS a public relations bullseye? The public relationsprofessional must modify somebody’s behavior if he or she isto hit that bullseye and earn a paycheck – everything else is a means to that e...
Robert A. Kelly | Business Articles | February 2, 2002
10 Ways To Get Your Share of the Mature Market(c)2002Joanne Fritz, Ph.D.Every 7.7 seconds someone in the United States turns 50. The 50+ population controls more than $7 trillion in wealth and is resp...
Joanne Fritz, Ph.D. | ECommerce Articles | February 2, 2002
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